How a life coach cut scheduling time in half and booked more clients with Calendly

I’m Andrea Bjorkman, a life coach and community builder. I started Find Your Fizz to support women 40 and older who are navigating big life transitions from career pivots, reinvention after retirement, launching long-held dreams, or acknowledging they’re not fulfilled by “success” as it’s been traditionally defined.

My coaching isn’t about climbing corporate ladders or fitting into someone else’s version of success. I help women reconnect with the parts of themselves that have been buried under roles and routines for decades. I guide them in rediscovering what energizes them, defining what they want, and making decisions that align with who they are now.

What sets me apart isn’t just the depth of that work but the way I deliver it. I prioritize warmth, accessibility, and ease at every step. Coaching with me is not only about finding/reconnecting with joy, but also about removing friction. That philosophy begins the moment someone visits my website or books time with me. And that’s why Calendly has become such a critical part of how I run my business.

The Challenge

Juggling client growth and scheduling chaos

When I started Find Your Fizz, I went from having the full support of a corporate team to managing everything myself. I didn’t anticipate just how much time I’d spend coordinating calendars.

Between discovery calls, coaching sessions, speaker planning, and collaboration meetings, I found myself caught in endless email threads just trying to find a time to connect. And when you’re building a business that’s all about reducing stress and finding clarity, that kind of friction feels especially out of place.

Even worse, the scheduling experience started to impact how people perceived my brand. If I say I help women live with ease and intention but I’m sending five emails just to book a call — it doesn’t match. I realized I needed a system that reflected the very work I was doing: something simple, intuitive, and human.

The Solution

Bringing clarity and calm to every calendar touchpoint

When I found Calendly, it felt like more than just a tool. It felt like a reflection of the experience I wanted to create for my clients.

I immediately set up a variety of Event Types — discovery calls, coaching sessions, planning meetings for my speaker series, and more. Each one is thoughtfully configured with custom pre-call questions to help clients prepare before we meet, automated reminders to reduce no-shows, and buffer time so I can stay grounded between sessions.

I love that I can easily adjust availability, pause certain meetings, or roll out a new offering without disrupting anything else. And when I launch something new — a seasonal service, a one-off virtual retreat, or a collaboration — I don’t have to start from scratch. I clone an existing setup, tweak what I need, and I’m ready to go. That’s not just a time-saver, it’s an energy-saver.

“Calendly is embedded throughout my client journey — from my website and newsletter to my LinkedIn and Instagram bios. It integrates with the tools I use daily, like Outlook, Zoom, HoneyBook, and LinkedIn, so I never worry about double-bookings or any details slipping through the cracks.”

Andrea Bjorkman

CEO & Co-Founder at Find Your Fizz

And it’s not just about client meetings. I use Calendly to manage time with collaborators and event speakers, too. During my Empowered Connections series, I was able to get more high-caliber speakers to participate because the scheduling process felt smooth, polished, and respectful of everyone’s time.

Results and Reflections

Less friction, more freedom

Since implementing Calendly, I’ve seen a dramatic shift not just in how I manage my calendar, but in how I show up for my business. I’ve cut my scheduling time by four to eight hours a week, eliminated the back-and-forth emails, and created more space for the work that truly matters.

It’s not just about saving time — it’s about setting the tone. From that very first discovery call, the client experience now mirrors the ease and clarity I coach women to create in their own lives. That alignment builds trust and makes the entire journey, from inquiry to transformation, feel more intentional.

“I’ve also seen more discovery calls convert into deeper engagements. When it’s easy to say ‘yes,’ people do. Calendly removes the hesitation, the hassle, the missed chances. It helps me book more of the right conversations and turn those into real results.”

Andrea Bjorkman

CEO & Co-Founder at Find Your Fizz

And personally? I just feel better. The cognitive load of scheduling is gone. I don’t worry about whether I missed a message or double-booked a slot. I trust my calendar and that lets me put more energy into coaching, content, and growth.

“I may be running this business on my own, but thanks to Calendly, scheduling is one thing I don’t have to carry alone. The experience it creates isn’t just functional, it’s a reflection of my brand. It gives my clients (and me) a sense of professionalism, polish, and peace.”

Andrea Bjorkman

CEO & Co-Founder at Find Your Fizz

If you're someone who promises clarity, ease, or intentionality in your work, Calendly helps you live that promise from the very first click.